IOP ESCAPES

The Challenge:
IOP Escapes had a logo that already worked and didn't need to be replaced, but everything built around it felt inconsistent. The brand needed a system that could support that mark, not compete with it.

The Solution:
We kept the primary logo intact and built the world around it: supplementary logos, textures, colors, type, patterns, and a full icon set. Every new element was designed to feel like it had always belonged next to the original mark.

Deliverables:
Brand Refresh
Supplementary Logos
Color & Typography
Pattern & Texture Library
Icon Set
Brand Guidelines