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GREEN ROCK
PROJECT TYPE
Brand System Revamp
YEAR
2026
LOCATION
Charleston, South Carolina
The Challenge:
Green Rock needed to walk into sales meetings looking as sharp as the work they were pitching, but their existing brand wasn't set up to support a modern sales process.
The Solution:
Partnered with Front & Center, we left the primary logo untouched and rebuilt everything around it — updated colors, typography, and icon set, a full brand guide, and a sales kit design system with supporting ad designs that set a new standard for how the team sells.
Deliverables:
Brand Refresh
Brand Guidelines
Sales Kit Design System
Ad Design
Partnered with Front & Center Marketing








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