PUBLIX SAVANNAH WOMEN'S HALF

The Challenge:
The event's main logo was established and well-recognized, but the brand around it needed to feel as energetic.

The Solution:
We kept the primary logo in place and built out supplemental logos and a brand mark, refreshed textures, colors, and patterns, and developed mockup collateral alongside a full brand guide to keep the system consistent across every use.

Deliverables:
Supplemental Logo System
Color, Typography, & Pattern Refresh
Mockup Collateral
Brand Guidelines